Transform/PHARE: Adapting Innovative Techniques for SBC in FP/RH

Population Services International

The Transform/PHARE project developed innovative approaches to enhance health-related behavior change programming and family planning outcomes by adapting novel techniques from marketing, advertising, human-centered design, and behavioral economics.

This five-year cooperative agreement was funded by the United States Agency for International Development (USAID) and led by Population Services International in partnership with Camber Collective, IDEO, and YLabs. This video illustrates a few of the innovative interventions that were developed as part of the project.