Project Example

Text4Baby [Mobile app, USA]

Text4Baby is a mobile application information service designed to promote maternal and child health through text messaging.

Women who register receive three free text messages a week, timed to their due date or their baby’s birth date, through pregnancy and up until the baby’s first birthday. The messages address topics such as labor signs and symptoms, prenatal care, urgent alerts, developmental milestones, immunizations, nutrition, birth defect prevention, safe sleep, and safety

This service is supported and promoted by a public-private partnership of over 1,200 health departments, academic institutions, health plans, businesses, and the federal government. It has reached over 685,000 mothers since its launch in 2010.

Source: National Healthy Mothers. Healthy Babies Coalition

Date of Publication: March 25, 2019