Tasankha Campaign

Source
Johns Hopkins Center for Communication Programs

“Tasankha” was a multi-media effort under the BRIDGE II Project, a USAID-funded five year behavior change communication program focused on promoting normative behavior change and increasing HIV preventive behaviors among the adult population in 11 districts in the southern region of Malawi,

The “Tasankha” campaign, specifically, intended to promote family values and positive behavioral choices in addressing Concurrent and Multiple Partnerships (CMP) as key driver of new HIV infections in Malawi. The campaign was intended to help individuals and communities understand that ‘choices’ are central to behavior and facilitate better behavioral choices around HIV prevention.

Selection of materials from the campaign: