SuperAmma Campaign for Changing Handwashing Behavior
This campaign was designed to motivate mothers to wash their own hands with soap and to encourage their children to do the same. The campaign involved framing handwashing with soap without using the word "germs" and to frame the discussion as a matter of good manners which will help ensure the success of their children. On the part of the children, it was framed as getting rid of "disgusting" dirt on their hands. Mothers who undertook to participate were labeled "SuperAmmas."
This website offers information about the entire campaign - development/creation, implementation, and evaluation.
- The mHealth Planning Guide: Key Considerations for Integrating Mobile Technology into Health Programs
- GESI Toolkit
- WASH FIT / WASH FIT Mobile
- Commonly Used Databases for Literature Reviews
- Malaria Evidence Base
- Social and Behavior Communication Change (SBCC) Implementation Kit to Support Faith-Based Organization Breastfeeding Interventions
- The Infection Control Symbol Package
- SBCC for Malaria in Pregnancy: Strategy Development Guidance
- Global Handwashing Day 2015 Social Media Toolkit
- The Beginner's Guide to Social Media