Social Mobilization Media Material Development Workshop

Source
Johns Hopkins University Center for Communication Programs
Date of Publication
2011

A media materials development workshop was held on 24 -26 October 2011 with the following objectives: 

  • Orient social mobilizers on NURHI Social Mobilization Strategy
  • Integrate existing messages concept into SM materials
  • Pretest prototype concepts and messages andDevelop site-specific draft work-plans.

In addition, discussions were held on the different roles the mobilizers would be involved in and clarifications were provided where relevant. Discussions touched on listeners club and the discussion guide.