SHOPS Plus India Knowledge, Attitudes and Practice (KAP) Survey: Key Findings

SHOPS Plus collected data from married couples, caregivers of children under five, and adults in urban India to understand knowledge, attitudes, and practices related to family planning, diarrhea management, and stigma related to tuberculosis. The project is using the findings to inform behavior change campaigns in these health areas. This presentation details the findings of the survey and how the data are being used to inform project activities.

The project teams conducted the survey to gain insight into people’s knowledge, attitudes, and practices. It used the findings to develop key messages and to determine how the messages should be delivered. The campaigns’ strategies involve spreading messages through mass media, digital media, community events, and workplace interventions.

The survey was conducted in the capital cities of six states in India where SHOPS Plus is operating, and its findings are helping the project develop and deliver tailored messaging to target populations in each of the priority health areas:

• Child health
• Family Planning
• Tuberculosis
• Diarrhea

Source: SHOPS Plus

Date of Publication: January 22, 2020