Family Planning and Reproductive Health

Provider Survey and Segmentation Findings

Source

Camber Collective

This is a report on the advanced audience segmentation activities carried out in Burkina Faso, Tanzania, and Pakistan.

The report covers:

Approach to Segmentation
Beyond Bias Survey Methodology
Summary Findings
Driver Analysis
Segmentation
Recommendations for Solution Development

More Advanced Audience Segmentation resources

Audience Segmentation Guide

Beyond Bias: Provider Survey and Segmentation Findings

Accelerating Family Planning Demand Through Advanced Audience Segmentation (SPARK page)

Increasing Contraceptive Use in Niger: Final Report 2015

Cartes Conseil par Segment [Segmented Counseling Cards]

Audience

Decision Makers

Region/Country

Communication Channel

Intervention Level

Language

Type of Material:

Reports and Studies

Campaign, Kit or Package:

Advanced Audience Segmentation

Last Updated:

March 25, 2019

This website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Breakthrough-ACTION Project, supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017 with the Johns Hopkins University.

Breakthrough-ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (JHU∙CCP). The contents of this website are the sole responsibility of JHU∙CCP. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, or The Johns Hopkins University.