Our Letter to Sindh: Your Movement to Save Mothers and Children

USAID, Johns Hopkins Center for Communication Programs

In 2014, USAID committed $18.4 million to create the first health communication project in Pakistan: the Health Communication Component. 

The mission of the Health Communication Component was to launch a movement to save the lives of mothers and children in Sindh. The movement,Bright Stars – Working Together for a Brighter Future, reached over 43 million people. It inspired people – community members, health workers, faith actors, journalists, and government officials – to work together to advance behaviors necessary to achieve and sustain a healthy population in the province. After four years of the project, both the maternal mortality and child mortality rates have dropped.   

This "letter" to the people in Sindh explains many of the program activities of the project and links to other resources as well.