Nditha! Campaign

Source
Johns Hopkins University Center for Communication Programs

This campaign, 2005-2007, which comprised a large part of the BRIDGE project, was designed to create an enabling environment at the national level (case study)  The goal of the campaign was to reinforce feelings of confidence and self-efficacy among Malawians in their ability to prevent HIV and AIDS. (Nditha! means “I Can” in Chichewa.) The campaign highlighted the many “small do-able” actions that people could take right away to foster an environment of openness and support that would lead to greater adherence to the “ABCs.”

Nditha! materials included the following

Nditha! Campaign (I Can!)
•Launched May 2005
•Highlighted many “small do-able” actions
•Reinforced feelings of confidence and self efficacy
•Promoted openness and support that will lead to adherence of the “ABCs”

Bambo Wachitsanzo

To encourage Malawian men to take responsibility for and invest in their families by promoting mutual faithfulness 

Personal Risk

To encourage Malawian men to take responsibility for and invest in their families by promoting mutual faithfulness 

Hope Kit

TInteractive tool that enables people to test out strategies; fosters dialogue and local efficacy through participatory activities -l aunched May 2005.

Mobilizing Communities

Mobilizing Youth

Building Youth Leadership (with the National Youth Council of Malawi)