Moyo ndi Mpamba Campaign

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This campaign is part of the Support for Service Delivery Integration (SSDI)-Communication project, implemented by the Johns Hopkins Center for Communication Programs (CCP) and partners in Malawi from 2011-2016.

SSDI-Communication was a five-year social and behavior change communication (SBCC) project funded by the United States Agency for International Development (USAID). CCP's partners were Save the Children International and several local organizations, including CRECCOM, YONECO, Story Workshop, Galaxy Media and the University of Malawi. 

An important feature of this project was that it was one among three allied projects that collectively formed USAID’s Support for Service Delivery Integration program.  The other two projects focused on service delivery (SSDI-Services), and policy and systems strengthening (SSDI-Systems). SSDI-Services was an important collaborator as SSDI-Communication behavior change strategies and SSDI-Services mobilization strategies were built on one another. 

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