Mission Motherhood SMS Messages

Baby Center

UNICEF, working with support from Johnson & Johnson, adapted the BabyCenter mission motherhood messages for health programs in low resource settings.

These messages have been digitized and shared via SMS to expectant and new mothers on actions they should take to ensure their health and that of their babies in the critical first thousand days of life (from conception to age two).

The messages are also shared with health workers on key follow-up actions they should provide to new mothers.  These messages were adapted for use in the Family Connect and Mom Connect program in Uganda and South Africa.