Media4Life Fact Sheet

Date of Publication
2013

SSDI-Communication and the Malawi Health Education Section (HES) launched the Media4Life initiative to deepen the relationship between the health and media sectors in Malawi in order to advance public health in Malawi.

The partnership built active, sustainable, and mutually beneficial synergy in the promotion of positive behavior change among the Malawi population, as well as increasing coverage, awareness, and advocacy on health related issues among the public.

The initiative provided a platform for media owners, senior media professionals, and public health practitioners to 1) discuss health and wellbeing issues relevant to Malawians, 2) foster a sense of commitment among participating journalists to feature health issues on their media platform, and 3) build capacity for health-related reporting. To achieve these goals, the initiative implemented a series of activities.  

The Media4Life initiative included five main components: conferences, journalist trainings, media cafes, journalist fellowships, and equipment support.