mCenas! The Power of a Story

From September 2013 to June 2014, with support from USAID, Pathfinder implemented the mCenas! project (“Mobile Scenes” in English)—an interactive two way SMS system in Mozambique, accessible at no cost to clients. The goal of mCenas! was to reduce the barriers youth face in starting or continuing to use contraception by increasing their knowledge of and dispelling common myths about contraceptive methods. mCenas! engaged young people (aged 15-24) with an SMS-based role model story, in which characters were shown overcoming common barriers to contraceptive use faced by youth.

For more information on sexual and reproductive health, youth could also access a menu-based message system on their phone and were prompted to call a Ministry of Health- supported hotline, where live operators were poised to answer their questions.

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