Malawi - Moyo ndi Mpamba National Radio Dialogues

Source
SSDI-Communication

As part of the Moyo ndi Mpamba campaign, the project held National Radio Dialogues aimed to promote dialogue and discussion among individuals, families and communities on issues that affect people’s health and wellbeing. 

SSDI-Communication worked with and trained 13 radio stations (both national and community stations) to incorporate dialogue topics into one of their most popular programs each week during a five-week period. The effect of this was that every radio station in the country discussed the same issue every week during the period of the dialogues. Radio stations invited their listeners to call in, send SMS, and write letters to respond to the topics discussed on the programs.

The attached report outlines the radio dialogue program, and includes a fact sheet about the activity.

SSDI-Communication supported the Ministry of Health in realizing its ambitious health promotion agenda by developing and running a multimedia, multi-level Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign, from 2011-2016. The ultimate goal of this campaign was to promote positive health behaviors and create demand for available services across six focus health areas – HIV & AIDS; family planning; nutrition; maternal, neonatal and child health; malaria; and water, sanitation and hygiene – and with audiences across the socio-ecological landscape and all targeted life stages.