Malawi - Moyo ndi Mpamba Campaign Marriage Counseling for Newlyweds Training Manual

Date of Publication

The Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign produced these materials for newlyweds. SSDI-Communication worked with the Ministry of Health and faith leaders to develop a booklet for young married couples (the Takunyadirani [“We Celebrate You”] booklet) containing messages on priority health topics especially relevant to couples who are about to be married or who are newly married: maternal and child health, nutrition, family planning, malaria in pregnancy, and HIV & AIDS. The project also developed a training for religious marriage counselors, and conducted trainings in six districts.

Trained counselors reached out to young married couples through counseling sessions, small-group church meetings, door-to-door visits, marriage outreach sessions, mock weddings, and sermons. The Takunyadirani booklet served as a guide for counseling sessions.  SSDI-Communication trained over 1,450 marriage counselors in six districts, and distributed 14,000 Takunyadirani booklets to as many newlywed couples, representing over 90% coverage of all marriages that occurred in the catchment areas of trained counselors; these couples also benefitted from counseling sessions.

Learn here about the newlywed booklet.

In the  Moyo ndi Mpamba, Usamalireni  campaign, the SSDI-Communication supported the Ministry of Health in realizing its ambitious health promotion agenda by developing and running a multimedia, multi-level Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign, from 2011-2016. The ultimate goal of this campaign was to promote positive health behaviors and create demand for available services across six focus health areas – HIV & AIDS; family planning; nutrition; maternal, neonatal and child health; malaria; and water, sanitation and hygiene – and with audiences across the socio-ecological landscape and all targeted life stages.