Leveraging Technology to Develop and Test Family Planning Mass Media Campaigns in Niger and Cote D’Ivoire
The use of technology for Family Planning (FP) mass media provides an opportunity to reach a large number of people with appropriate FP information, often at national scale, and allows messages to be adjusted and improved quickly based on real-time feedback.
Using technology for developing and testing FP mass media campaigns also provides users with a safe and anonymous space to interact when they are free. This is a particularly important factor in contexts where FP is a taboo subject, especially among certain populations.
The aim of this brief is to present an overview of two uses of technology (interactive voice response (IVR) and Facebook) for FP mass media campaigns in Niger and Côte d’Ivoire (CDI), the challenges and benefits of using technology, and considerations for future use.
- Birth Spacing and Family Welfare Sermons
- Breaking Down Barriers to Family Planning Access by Engaging Agents of Change
- Engaging Influencers and Non-Traditional Actors in Participatory Processes for Family Planning Program Design
- Translating Audience Segmentation Data into Family Planning Programmatic Action
- Identifying Power Dynamics Among Target Audiences and Influencers in the Project Design Process
- Lever les Tabous: La sexualité et les approches promouvant l’égalité des genres pour mettre fin aux unions et aux mariages d’enfants, précoces et forcés
- Improving Interpersonal Communication Between Health Care Providers and Clients
- Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice, and Use
- Advocating for Social and Behavior Change in Family Planning Programs: A Message Framework
- Informing Social and Behavior Change Programs using Social Listening and Social Monitoring
- Transform/PHARE activités brise-glace pour atelier de communication- Workshop Ice-breaker Activities
- Insights from Model Providers in Cote d'Ivoire to Strengthen Voluntary Family Planning Service Delivery
- Model Provider Research Approach to Identify Barriers and Facilitators to High Quality Family Planning Services
- The Importance of Segmentation and Tailoring Messages to Constructively Engage Men and Boys in Voluntary Family Planning
- Applying the Human-Centered Design Approach