Integrated Social and Behavior Change Communication

Source
USAID, Johns Hopkins Center for Communication Programs
Date of Publication
2017
This brief is intended for United States Agency for International Development (USAID) Mission and Washington technical and management staff who are considering designing integrated social and behavior change communication (SBCC) projects, or who would like to better understand and manage existing projects.
 
The brief defines key concepts, outlines the advantages and challenges of integrated SBCC programming and highlights important considerations for USAID staff throughout the design, implementation, monitoring and evaluation of the project.