Hulu Betiena: An Innovative Mobile Tool for Ethiopian Families

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Hulu Beteina is a mobile health (mHealth) platform in Ethiopia to support rural women and men during pre-pregnancy, pregnancy, delivery, and as parents of young children. 

Designed for use on both smart and basic phones, the approach invokes a simple, easy to navigate format containing relevant, engaging, and educational content.

Specific objectives of the mobile tool include:

  • To improve knowledge, attitudes and practice of high impact health practices/behaviors related to reproductive, maternal and child health.
  • To generate demand for and increase uptake of RMNCH services

The app aims to empower couples to take joint action for their family’s health. The platform includes suggested actions to ensure a safe and healthy pregnancy, delivery and early childhood. Such actions might include attending early and completing antenatal care visits, choosing a family planning method, or a myriad of other small doable actions.

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