HHS COVID-19 Public Education Campaign

US Department of Health and Human Services

This is a description of a public campaign to encourage Americans to maintain protective practices and, eventually, to be vaccinated for COVID-19. 

The campaign goals are:

  • Increase vaccine acceptance while reinforcing basic prevention measures (e.g., mask wearing, social distancing, handwashing)
  • Support activities related to COVID- 19 clinical trial enrollment, plasma donation, and flu vaccination
  • Connect the public with government information about COVID-19