Project Example

Goodlife Live it Well Posters

GoodLife Ghana was part of the Behavior Change Support (BCS) Project, and was conducted from September 2009 to September 2013. It was designed to assist Ghana Health Services by addressing five key health areas: Family Planning, Maternal and Child Health, Malaria, Nutrition and Water and Sanitation.

These posters feature a vibrant photograph of Ghanaians from varied walks of life, engaged in different activities in familiar environments. The posters all have the GoodLife logo on them and pose the question “What is Your Good Life?” Answers to this question appear on each poster in large quotation marks.

The posters featured a variety of individuals from various walks of life: footballer, cloth seller, taxi driver, Farmer, hairdresser, and business man.

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019