Experimental Evaluation of MTV Shuga: Changing Social Norms and Behaviors with Entertainment Education
This study provides experimental evidence that the MTV Shuga series improved knowledge and attitudes of viewers, as well as increased HIV testing and reduced risky sexual behaviors of Nigerian youth. The show substantially reduced new infections of Chlamydia, a common sexually transmitted infection in the study population.
The preliminary results of MTV Shuga offer an encouraging message on the potential to use entertainment education as a development tool.
- Map of Social Norms-focused Projects and Measurement Approaches
- Guidance for the Prevention of Sexually Transmitted HIV Infections
- Promoting the Health of Men who Have Sex with Men Worldwide: A Training Curriculum for Providers
- Participation Guide: Involving Those Directly Affected in Health and Development Communication Programs
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Joint WHO/ILO Guidelines on Post-Exposure Prophylaxis (PEP) to Prevent HIV Infection
- Engager les Communautes pour explorer les normes sociales- Engaging Communities in Exploring Social Norms: Learnings from the Social Norms Exploration Tool
- Informing Social and Behavior Change Programs Using Social Listening and Social Monitoring
- Resources for Measuring Social Norms: A Practical Guide for Program Implementers
- Integrating Gender into HIV/AIDS Programmes in the Health Sector