Project Example

Ethiopia Child Health TV Spots

Seven TV spots, directed to Ethiopian men, focus on a critical feeding practice and correlate good farming practices and good feeding practices through agrarian analogies. The aim is to create support for the actions and fulfill fathers’ desire for smart, healthy, and strong children.

They focus on 7 themes related to infant and young child feeding practices:

  • Monitoring and frequency of feeding
  • Complementary foods thickness
  • Complementary foods variety
  • Exclusive breastfeeding for the first six months
  • Initiation of colostrum within one hour of birth
  • Complementary feeding during sickness
  • Fathers involvement in feeding animal source foods to baby

Source: Alive and Thrive

Date of Publication: March 25, 2019