Egypt CHL AskConsult TV Spots

Johns Hopkins University Center for Communication Programs

These TV spots were aimed at improving the image of pharmacists in Egypt via the AskConsult project.

AskConsult was the private-sector component of the Egypt Communication for Healthy Living Porject, 2003-2011. It was designed to increase the trust in pharmacists by improving their interpersonal commiunication skills.

AskConsult, directly trained 5,500 private-sector pharmacists in interpersonal communication to build their capacity to fulfill customers’ demand for credible health information.  AskConsult provided fact sheets, e-mail newsletters and online training modules its affiliated network of 30,000 privately-owned pharmacies.  AskConsult encouraged the broader private sector to increase its participation in the practice of strategic health communication: Through AskConsult, CHL formed partnerships with 27 private-sector companies that leveraged more than $7.2 million worth of cash and in-kind contributions in support of USAID health priorities.  The AskConsult activity also directly produced a sustainable entity, AskConsult for Health LLC, an Egyptian not-for-profit corporation that began developing non-USAID-funded health communication partnerships even before the end of the CHL project.