Communication for Healthy Living: Egypt TV Spots

Johns Hopkins University Center for Communication Programs

The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support. The television and radio spots reached more than 35 million viewers. They covered topics such as breastfeeding, avian influenza, and hygiene.