Communication for Healthy Living (CHL): Mabrouk! Initiative FP Services Pamphlet
The CHL Mabrouk! Initiative in
This pamphlet provides information to newlyweds about the various family planning methods available to them. More than 1.28 million people were reached by CHL outreach. Exposure to Mabrouk! messages were followed by significant increases in reproductive-health practices. Secondary analysis of DHS data shows the impact of CHL messaging: exposure to FP messages accounted for a 12 percentage-point difference in modern contraceptive method use and an 11.5 percentage-point difference in FP use after the birth of the first child.

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