Catalyzing the Commercial Market for LLINs in Ghana: A Market Analysis

Source
Johns Hopkins Center for Communication Programs
Date of Publication
2018

Finding sustainable ways to maintain access to long-lasting insecticide-treated nets (LLINs) is essential to maintaining gains in malaria prevention in Ghana. The commercial market is an important channel for sustained access to LLINs. 

With the aim of catalyzing the LLIN market, the U.K. Department for International Development-funded Private Sector Malaria Prevention (PSMP) project commissioned this market analysis. This study was designed to gain insights into the existing commercial market for LLINs, identify opportunities to increase customer demand for LLINs from the retail market, and get private sector players manufacturers, distributors, wholesalers, and retailers to participate in the LLIN value chain. 

The market analysis study was conducted from March to December 2017 in the Ashanti, Greater Accra, and Western regions of Ghana, using a combination of qualitative (focus groups, a human-centered design study, and key informant interviews) and quantitative (discrete choice experiments, household surveys, and retail audits) approaches.

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