Project Example

Breastfeeding TV Spots

Alive & Thrive is an initiative in Vietnam aimed at improving infant and young child feeding by increasing rates of exclusive breastfeeding and improving complementary feeding practices.

These TV spots were produced as part of the initiative. The spots promote breastmilk as a product and aim to build the confidence of mothers to breastfeed early and exclusively for the first 6 months.

The spots are as follows:

Source: Alive & Thrive

Date of Publication: March 25, 2019