Bhanchhin Aama Radio Program Promotion Materials

Source
Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Bhanchhin Aama radio programs were promoted through radio spots and community activities such as food demonstration, PHC/ORC, Home visits, key life events, FCHV meetings, Citizen Awareness Center, Homestead Food Production Beneficiaries meetings and Ward Citizen Forums. Besides, to encourage participants and audiences, various promotional materials included Note copy and pens, T-shirts, Cap, Key ring, Torch light, Bag, Flyers etc.

These promotional materials are for Citizen Awareness Center groups and audiences that directly link to the Bhanchhin Aama ('Mother Knows Best') radio program weekly radio drama and reinforce the Suaahara program's integrated nutrition messages and model behaviors. In the weekly radio program there was also a quiz program and asked audiences a question. Thru lucky draw, among the audiences who gave correct answers in the quiz program are given prizes as token of love among some of these materials.

These materials were produced in three languages (Nepali, Awadhi and Doteli) in order to reach specific audiences.