Bhanchhin Aama Radio Magazine & Hello Phone-in Episode Audios Phase-I, Phase-II and Phase-III

Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization.  The platform involved multiple sectors (Nutrition, Agriculture, WASH, Health Service Promotion, Family Planning), linked Suaahara partners, government and others, and had multiple messages for every target audience (pregnant women, husbands, newly married women, mothers-in-law, etc.). 

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Bhanchhin Aama Radio Magazine & Hello Phone-in Episode Audios Phase-I, Phase-II and Phase-III

These magazine and hello phone-in radio programs are directly link to the Bhanchhin Aama ('Mother Knows Best') campaign and reinforce the Suaahara program's integrated nutrition messages and model behaviors. 

The Bhanchhin Aama entertainment education 39 episode radio program consists of two weekly programs. One is a 30-minute magazine-format (variety style) program which includes drama, vox pop, quiz and inspirational real stories. The second is a weekly program called "Hello Bhanchhin Aama" which is a recorded live call-in program where the trusted character of Bhanchhin Aama answers real questions posed by the audience or helps them find the answers from experts. 

Suaahara developed and broadcasts three separate programs in Nepali, Awadhi and Doteli languages in order to reach specific audiences by ecological regions. Nepali language radio program named with "Bhanchhin Aama", Awadhi language radio program named with "Aama Kahat Batin" and Doteli language radio program named with "Bhannichhan Aama".


Here are links to episodes: