Project Example

BA Zambia Implementation Package: Emergency Planning

This package is part of a set of implementation packages designed by the Breakthrough ACTION Zambia team.

The emergency planning activity is designed to address the following behavioral problem:

  • Some caretakers do not seek timely care at health facilities when their children under five experience symptoms of illness. Specifically, this design addresses the following behavioral barrier to caretakers seeking care for children, as identified through Breakthrough ACTION’s formative research and social and behavioral diagnosis process:
  • To avoid the hassle of going to the facility, many caretakers delay seeking care until they deem it necessary, yet they lack cues to determine when it is necessary.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: October 20, 2020