Project Example

Arab Women Speak Out Flash Cards

Arab Women Speak Out (AWS0)™ was conceived in 1999 as an innovative documentary, training, and advocacy project designed to promote women’s empowerment and active participation in social development throughout the Near East.The project features print and video profiles of women in Egypt, Lebanon, Palestine, Tunisia, and Yemen who are perceived and respected as innovators within their communities. The primary purpose of the Arab Women Speak Out™ project is to share these women’s experiences and skills with their peers throughout the Arab region, as well as with development workers, health providers, community leaders, policy-makers, donors, and interested others. The campaign includes videos, a training module, and these profiles.

Nearly 30,000 women were reached in the governorate of Irbid through a unique two-tiered approach of AWSO™ message dissemination. 98% of AWSOparticipants reported that they had benefitted from participating in AWSO, in the form of increased self-confidence (43%); improved relationships with their spouses (32%), their families (29%), and their communities (23%); engaging in discussions about family planning with relatives (21%) as well as with friends and neighbors (23%); and speaking with someone about FP as a direct results of participation (44%).

These flash cards include information about healthy pregnancy, reproductive health, child health, breast self-exam, and healthy lifestyles.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019