Aiisseee! (I Say!) Game Show Conceptual Framework

Source
Johns Hopkins University Center for Communication Programs
Date of Publication
2014

This framework was used to guide the development of the Aiissee! (I Say!) Game Show in Tanzania.

Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. In these programs, couples answer questions to see how well they know their partners.

The programs are a project of the Tanzania Capacity and Communication Project (TCCP).

The show acts as a platform for conversations about HIV prevention, maternal and child health, and family planning, using a subtle yet provocative approach to create a comfortable forum for addressing hard-to-discuss issues in a non-confrontational way.