Aiisseee! (I Say!) Game Show Concept Note
Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. In these programs, couples answer questions to see how well they know their partners. The programs are a project of the Tanzania Capacity and Communication Project (TCCP).
The show acts as a platform for conversations about HIV prevention, maternal and child health, and family planning, using a subtle yet provocative approach to create a comfortable forum for addressing hard-to-discuss issues in a non-confrontational way.
This concept note was developed as part of the design stage of the campaign.
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March 25, 2019