Power dynamics between influencers and target audiences can significantly affect a project’s success.
Audience segmentation is an approach commonly used in commercial marketing to tailor products and services to the specific population sub-groups most likely to use them.
This Process Brief is intended for program implementers who would like to use a participatory approach to inform program design in family planning (FP) and reproductive health (RH).
Social and behavior change (SBC) approaches target multiple levels of this ecosystem and are thus a pivotal part of family planning (FP) programming – impacting the interpersonal relationships, community structures, and social norms that guide individual behavior. Evidence based SBC interventions can increase knowledge of FP, shift attitudes and norms, and influence behaviors around contraceptive use.
“Model providers” are health workers who deliver high quality services, such as voluntary family planning (FP), despite societal and systemic obstacles. Such high-performing service providers can be identified through supervisor evaluation and confirmed through an assessment of client experience (e.g., mystery client surveys).
The use of technology for Family Planning (FP) mass media provides an opportunity to reach a large number of people with appropriate FP information, often at national scale, and allows messages to be adjusted and improved quickly based on real-time feedback.
In Côte d’Ivoire, Transform/PHARE developed and tested an intervention that captured insights from model Family Planning (FP) providers to inform recommendations to the Ministry of Health (MOH), professional associations, and FP implementing partners for replicating and facilitating the conditions for provider excellence.
Youth face many obstacles in accessing contraceptive products and services, often more than married or older individuals. These include, for example, lower access to voluntary family planning and reproductive health services, and provider bias and social norms.
Total Market Approach (TMA) is a process used to improve the performance of a market in an equitable and sustainable manner, with the goal of achieving universal coverage of products and services.
In 2020, Breakthrough ACTION created the Confiance Totale brand and logo to generate trust in and demand for FP methods and services among women of reproductive age in ILN catchment areas.