Breakthrough RESEARCH, under work led by ideas42, applied behavioral design to assess the behavioral challenges that prevent providers in Zambia from providing respectful maternal care (RMC) in urban and rural health care settings.
Breakthrough RESEARCH is designing three complementary studies in Zambia, Nigeria, and Democratic Republic of Congo to evaluate the impact of integrated social and behavior change (SBC) programs.
As part of the GoodLife campaign, in June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages.
“Tasankha” was a multi-media effort under the BRIDGE II Project, a USAID-funded five year behavior change communication program focused on promoting normative behavior change and increasing HIV preventive behaviors among the adult population in 11 districts in the southern region of Malawi,
The Malawi BRIDGE 1 Project, 2004-2009, was aimed at reducing new HIV infections in the country by engaging Malawians to protect themselves against HIV, assisting stakeholders in moving from talk to action, and helping communities create a more helpful future through ‘Nditha’ meaning ‘I Can’ brand. BRIDGE was designed to energize change in the way Malawians think and speak about HIV/AIDS and more importantly, in how they act.
Findings from BRIDGE I showed that exposure to the program led to improvements in factors that influence behavior, such as couple communication, efficacy to remain faithful, and community vibrancy. Creating a sense of hope, self-efficacy and community responsiveness were critical achievements in BRIDGE I
Breakthrough-ACTION activities in Indonesia will focus on providing assistance to the overall RCCE Coordinating Task Force to finalize strategy and develop the mapping of activities by themes and geographic areas.
These infographics were designed through a strategic process led by Harvard Medical Students, Harvard School of Public Health professionals and alumni as well as physicians.
This site offers the complete set of COVID-19 materials developed for the Indian general public.
UNICEF with support from UKAid is influencing children in Malawi to practice 5 key actions to prevent COVID-19: frequent handwashing with soap, physical distancing, use of the flexed elbow when coughing and sneezing, avoiding touching the face (mouth, nose and eyes) and staying at home.
Breakthrough ACTION-Nigeria facilitated video recordings of religous leaders (Christian and Muslim) in its intervention states in Nigeria. The recordings focused on COVID-19 preventive messages to bolster the adherence of the guidelines of the NCDC in containing the pandemic.