National

“Tasankha” was a multi-media effort under the BRIDGE II Project, a USAID-funded five year behavior change communication program focused on promoting normative behavior change and increasing HIV preventive behaviors among the adult population in 11 districts in the southern region of Malawi,

BRIDGE I 

The Malawi BRIDGE 1 Project, 2004-2009, was aimed at reducing new HIV infections in the country by engaging Malawians to protect themselves against HIV, assisting stakeholders in moving from talk to action, and helping communities create a more helpful future through ‘Nditha’ meaning ‘I Can’ brand. BRIDGE was designed to energize change in the way Malawians think and speak about HIV/AIDS and more importantly, in how they act.

Findings from BRIDGE I showed that exposure to the program led to improvements in factors that influence behavior, such as couple communication, efficacy to remain faithful, and community vibrancy. Creating a sense of hope, self-efficacy and community responsiveness were critical achievements in BRIDGE I

Breakthrough-ACTION activities in Indonesia will focus on providing assistance to the overall RCCE Coordinating Task Force to finalize strategy and develop the mapping of activities by themes and geographic areas.

UNICEF with support from UKAid is influencing children in Malawi to practice 5 key actions to prevent COVID-19: frequent handwashing with soap, physical distancing, use of the flexed elbow when coughing and sneezing, avoiding touching the face (mouth, nose and eyes) and staying at home.

Breakthrough ACTION-Nigeria facilitated video recordings of religous leaders (Christian and Muslim) in its intervention states in Nigeria. The recordings focused on COVID-19 preventive messages to bolster the adherence of the guidelines of the NCDC in containing the pandemic.

ISHI  was a behavior change communication campaign directed to Tanzanian youth to help them understand the risks associated with HIV/AIDS and to help them learn ways to protect themselves. The overall campaign objective was to increase the number of young men and women who believe they are at personal risk of contracting HIV/AIDS and to motivate them to adopt protective behaviors.  The key message for ISHI phase II was  “You cannot tell by knowing."

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