Managers

This toolkit aims to help NGOs and CBOs make the most of their lessons and results, both in promoting their organizations, and in improving the quality of their own work and that of others. It is one of a series aiming to build practical skills, provide a training resource and continue learning.

This is a guide  for creating and implementing a marketing plan. "DELTA" is the name PSI uses for its approach to marketing planning. The cornerstones of DELTA are Audience Insight and Brand Positioning. Decisions made and insights gathered here trickle down and influence all the other decisions made in the marketing plan.

A guide to program managers about why and how to incorporate advertising agencies into the work of SBCC. The guide is designed to help the program managers find a full-fledged partner for designing, producing, and implementing comprehensive, multi-component long-term communication campaigns.

The SBCC-CAT assists organizations, donors and networks, and individuals to assess the quality of their SBCC programs and identify the strengths and weaknesses of current programs in five areas: 1) situation analysis, 2) strategy development, 3) materials development, 4) implementation, and 5) monitoring and evaluation.

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