This is a collection of materials produced by, among other organizations. the Nepali and Indian Ministries of Health and Nepal’s National Health Education, Information and Communication Centre to share messages about COVID-19 prevention and care.
This page offers a link to a webinar asking important questions about using entertainment media, inlcuding social media, to shape social and behavior change.
The authors ask whether social media campaigns for health issues can break through the "noise" of the multiple messages that populate social media feeds, and if they do, how does the public's “online life” translate to “real-life” behaviors? How can one measure the effectiveness and real impact of social media campaigns?
Le projet Breakthrough ACTION s’est engagé à accompagner le service national de promotion de la santé dans l’analyse des capacités des acteurs du CSC dans les domaines du paludisme, la SMNI et la PF/SR. Cette analyse consiste d’une part, à partir d’un questionnaire, pour effectuer une évaluation rapide de la capacité de changement social et comportemental des principaux partenaires gouvernementaux, internationaux et locaux du MS.
"Social listening is the monitoring of a brand's social media channels for any customer feedback and direct mentions of the brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities."
Social media analytics is data offered by most social media sites that provides insight into what people are responding to and engaging with on social channels.
"Building on previous work on Ebola and Zika viruses using Global Health Security Agenda systems strengthening support, Breakthrough ACTION developed a process and technology for systematically collecting, analyzing, and addressing COVID-19 rumors in real-time in Côte d’Ivoire. Rumors were submitted through community-based contributors and collected from callers to the national hotlines and then processed on a cloud-hosted database.
"Public engagement is particularly important during the covid-19 pandemic when the effectiveness of measures such as masking, social distancing, and vaccination requires cooperation and trust across all sectors of society."
The Coronavirus topic was included in the Guide for the Prevention and Control of Covid-19 in Health Services of the Ministry of Public Health and Social Assistance of Guatemala.
Countries and localities are developing risk communication and community engagement (RCCE) strategies and planning campaigns to promote vaccine uptake and acceptance.