The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support.
These radio programs supported and enhanced the Shuga TV series throughout the campaign, using the same objectives and BCC messages as the TV drama. In the original series, developed in Kenya, the 12 episodes were followed by two 25-minute pre-recorded magazine shows which further explored the topics covered with young people, experts from the c
This photonovel is meant to accompany the Shuga TV series. The story tells of a teenage girl who is approached by an older man, who offers to pay her school fees. She ends up in his apartment, and he attempts to seduce her. When she refuses, he beats her. She decides to take the case to court, braving the possibility of her friends' gossip a
This comic book is based on the Season 3 story of the Shuga TV Series which was based that year in Nigeria. It tells the story of a young couple, and covers topics such as domestic violence, reproductive health, HIV, HIV testing, faithfulness, and multiple partners. It is meant to accompany the TV series.
This video offers practical and easy-to-understand information for young African women interested in using Pre-exposure prophylaxis (PrEP) to prevent HIV. It presents PrEP as a "game-changer" in the lives of young African women, and explains how it works and how one should take it.
SSDI-Communication engaged with Malawian music stars to produce this album of 15 songs that integrate messages about health, wellness, and the importance of taking care of oneslef and one's family.
The Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign produced these materials for newlyweds. SSDI-Communication worked with the Ministry of Health and faith leaders to develop a booklet for young married couples (the Takunyadirani [“We Celebrate You”] booklet) containing messages on priority health topics especially re
This radio drama, part of the Moyo ndi Mpamba campaign in Malawi, was designed to inspire behavior change on priority health issues among adolescent and adult Malawians through interactive radio programming. The drama unfolded over 52 episodes, aired during 12-month period from July 2014 to June 2015.
This communication strategy targets specific barriers to malaria treatment-seeking and net use, and seeks to address or remove them for the purpose of increasing LLIN use, IPTp and prompt malaria treatment to 80% from the current baseline.