This page offers a link to a webinar asking important questions about using entertainment media, inlcuding social media, to shape social and behavior change.
The authors ask whether social media campaigns for health issues can break through the "noise" of the multiple messages that populate social media feeds, and if they do, how does the public's “online life” translate to “real-life” behaviors? How can one measure the effectiveness and real impact of social media campaigns?
This review focuses on misinformation that appeared early in the pandemic. During this phase, little was known about the virus, such as how it spread or how infected people could be treated most effectively.
"Social listening is the monitoring of a brand's social media channels for any customer feedback and direct mentions of the brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities."
Social media analytics is data offered by most social media sites that provides insight into what people are responding to and engaging with on social channels.
"Public engagement is particularly important during the covid-19 pandemic when the effectiveness of measures such as masking, social distancing, and vaccination requires cooperation and trust across all sectors of society."
Countries and localities are developing risk communication and community engagement (RCCE) strategies and planning campaigns to promote vaccine uptake and acceptance.
This is a handbook designed to help the media to support and communicate with their audiences about the COVID-19 pandemic. It is available in English, Ukrainian and Romanian.
"This paper describes the characteristics of an infodemic, which combines an inordinately high volume of information (leading to problems relating to locating the information, storage capacity, ensuring quality, visibility and validity) and rapid output (making it hard to assess its value, manage the gatekeeping process, apply results, track its history, and leading to a waste of effort).
The aim of this study is to investigate public knowledge and perceptions of both the COVID-19 pandemic itself and COVID-19 vaccine acceptance among adults (aged 18 years and above) in 15 African countries.