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This Handbook draws on insights from cognitive science, linguistics, focus groups and a nationally representative message-testing survey. It includes audience insights, tested language and science-based do’s and don’ts that public health officials can use to transform their communications.

This report presents the results of testing HPV messages and materials with 15 focus groups in February 2005. The materials were designed to raise awareness about Human Papillomavirus and tested with individuals from the general public between the ages of 18 and 29 who were African-American, Caucasian, or Hispanic.

The FOCUS Tool is an online social and behavior change /communication strategy planner. FOCUS provides step-by-step guidance on how to develop or retrofit a theory-based social and behavior change/ communication (SBC/C) strategy. 

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