Identifying how to find the right COVID-19 messages and support tools for each group is where the art of marketing comes in. This group is asking people to give up many regular behaviors they value and enjoy, and to engage in a set of behaviours they may not.
The Monitoring and Evaluation (M&E) component of an RCCE program must be considered, planned and budgeted for from the onset of the communication response. In the initial phase, M&E should focus on developing simple, use-oriented and flexible systems that can be adjusted to the changing context.
Community-Based Health and First Aid (eCBHFA) volunteers are a community’s first line of defense in the midst of the global COVID-19 epidemic. This guidance is for active eCBHFA volunteers working with vulnerable groups at the community level to help keep people safe, informed and at ease as the pandemic progresses.