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This Handbook draws on insights from cognitive science, linguistics, focus groups and a nationally representative message-testing survey. It includes audience insights, tested language and science-based do’s and don’ts that public health officials can use to transform their communications.

Identifying how to find the right COVID-19 messages and support tools for each group is where the art of marketing comes in. This group is asking people to give up many regular behaviors they value and enjoy, and to engage in a set of behaviours they may not.

Community-led monitoring (CLM) is a technique initiated and implemented by local community-based organizations and other civil society groups, networks of key populations (KP), people living with HIV (PLHIV), and other affected groups, or other community entities that gather quantitative and qualitative data about HIV services.

This essay focuses on the role of behavior change in improving individual and social outcomes. Our framework is based on the work of ideas42—an organization that uses insights from behavioral science to design scalable solutions for social impact.  

Vaccinating to prevent serious respiratory illness from flu and stop measles outbreaks is key to protecting people while helping health systems focus on the response to COVID-19. Some 17 countries in the Americas have reported they are using the Vaccination Week in the Americas platform to vaccinate against influenza, and other 17 plan to vaccinate against measles. 

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