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Ongoing marginalization or discrimination in societies around the world, caused and perpetuated in large part by unfair public policies, leads to certain people and groups having more or less access to resources and services based on their social class, race/ethnicity, gender, religion, migrant or citizenship status, ability, or other aspects of their identities.

Identifying how to find the right COVID-19 messages and support tools for each group is where the art of marketing comes in. This group is asking people to give up many regular behaviors they value and enjoy, and to engage in a set of behaviours they may not.

This essay focuses on the role of behavior change in improving individual and social outcomes. Our framework is based on the work of ideas42—an organization that uses insights from behavioral science to design scalable solutions for social impact.  

This report is for humanitarians working in fragile contexts that are likely to be affected by the COVID-19 crisis. It is organised around broad themes and areas of focus of particular importance to those whose programming advances gender equality and reduces gender inequalities.

Vaccinating to prevent serious respiratory illness from flu and stop measles outbreaks is key to protecting people while helping health systems focus on the response to COVID-19. Some 17 countries in the Americas have reported they are using the Vaccination Week in the Americas platform to vaccinate against influenza, and other 17 plan to vaccinate against measles. 

This paper focuses on adherence to behaviors required to reduce COVID-19 virus transmission. The authors argue that there is an urgent need to develop and evaluate interventions to promote effective enactment of these behaviors and provide a preliminary analysis to help guide this. This is relevant for the current phase of the pandemic and to reduce the risk of resurgence in months to come and of future pandemics.

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