This Handbook draws on insights from cognitive science, linguistics, focus groups and a nationally representative message-testing survey. It includes audience insights, tested language and science-based do’s and don’ts that public health officials can use to transform their communications.
The FOCUS Tool is an online social and behavior change /communication strategy planner. FOCUS provides step-by-step guidance on how to develop or retrofit a theory-based social and behavior change/ communication (SBC/C) strategy.
As social norms are context and culture specific, the Learning Collaborative to Advance Normative Change created this map to display results from members' work on social norms-focused interventions and research projects around the world. Case studies and tools of each project can be found by clicking on a location or using the filter options.
This March 16, 2017 webinar included presenters from the Maternal and Child Survival Program (MCSP) and HC3. Presenters described current efforts to improve the prevention and treatment of malaria in pregnancy (MiP) that focus on service providers, pregnant women and those who influence both groups.
The SAGE Working Group on Vaccine Hesitancy developed a vaccine hesitancy measure, the Vaccine Hesitancy Scale (VHS). This scale has the potential to aid in the advancement of research and immunization policy but has not yet been psychometrically evaluated.
Ongoing marginalization or discrimination in societies around the world, caused and perpetuated in large part by unfair public policies, leads to certain people and groups having more or less access to resources and services based on their social class, race/ethnicity, gender, religion, migrant or citizenship status, ability, or other aspects of their identities.
This article is about using empathy to improve the designs of programs and materials.
This is a report from a meeting held in October 2020 to discuss behavioral considerations relating to vaccine acceptance and uptake.