Find Resources

This Handbook draws on insights from cognitive science, linguistics, focus groups and a nationally representative message-testing survey. It includes audience insights, tested language and science-based do’s and don’ts that public health officials can use to transform their communications.

The FOCUS Tool is an online social and behavior change /communication strategy planner. FOCUS provides step-by-step guidance on how to develop or retrofit a theory-based social and behavior change/ communication (SBC/C) strategy. 

Ongoing marginalization or discrimination in societies around the world, caused and perpetuated in large part by unfair public policies, leads to certain people and groups having more or less access to resources and services based on their social class, race/ethnicity, gender, religion, migrant or citizenship status, ability, or other aspects of their identities.

Pages