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"Segmenting" is a marketing term for dividing up an audience into groups according to particular criteria. The members of each group have at least one important factor in common with the other members of the same group, and that factor sets them apart from all the other groups.

A fishbone diagram helps team members visually diagram a problem or condition's root causes, allowing them to truly diagnose the problem rather than focusing on symptoms. It allows team members to separate a problem's content from its history, and allows for team consensus around the problem and its causes.  

In response to low uptake of malaria prevention and care strategies, this how-to guide was developed to support professionals from National Malaria Control Programs (NMCPs), health promotion units, technical working groups, and implementing partners to monitor and evaluate SBCC activities that support case management.

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