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This article provides basic information about how to conduct a focus group.

The steps described are:

  • Preparing for a Focus Group
  • Conducting a Focus Group
  • Note Taking Hints for Observers
  • Analysis
  • The Take Away

This Handbook draws on insights from cognitive science, linguistics, focus groups and a nationally representative message-testing survey. It includes audience insights, tested language and science-based do’s and don’ts that public health officials can use to transform their communications.

The FOCUS Tool is an online social and behavior change /communication strategy planner. FOCUS provides step-by-step guidance on how to develop or retrofit a theory-based social and behavior change/ communication (SBC/C) strategy. 

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