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Seven TV spots, directed to Ethiopian men, focus on a critical feeding practice and correlate good farming practices and good feeding practices through agrarian analogies. The aim is to create support for the actions and fulfill fathers' desire for smart, healthy, and strong children.

Journey of Life (JOL) is a radio serial drama designed to encourage young Ethiopians to protect themselves from HIV/AIDS and unwanted pregnancies. The radio drama was developed to combat HIV/AIDS and the dangers of overpopulation among 15-30 year olds.

The overall purposes of the radio drama were: