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This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance.

This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners.

This report comes at a critical moment. 2021 will be a Nutrition for Growth ‘year of action’. It will offer multiple opportunities for governments, donors, the United Nations (UN) and other multilateral agencies, NGOs and businesses and leaders around the world to build momentum, make sure nutrition is high on political agendas and make the commitments urgently needed to end malnutrition for all.

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