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This guide provides information and practical tools to help program implementers better understand how gender norms and roles may impact SBCC interventions, and how to integrate gender into SBCC programs to increase effectiveness. It provides key gender concepts, useful frameworks and a series of checklists/tools that can be applied to integrate gender into an SBCC strategy and SBCC program approaches. 

 The purpose of this guide is to facilitate effective and guided community discussion on the issues of cultural and traditional practices that contribute to the spread of HIV in the community, and to help Change Agents in the community to carry out prevention activities in ways that incorporate appropriate and culturally sensitive messages to achieve project objectives.

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